…apparently
In the words of the Accenture website…
“The findings of our Global Digital Advertising Study 2007 (a seminal survey of more than 70 global advertising leaders — major advertisers, media companies, ad agencies and technology providers — on the future of their industry) represent a resounding call to action for participants throughout the advertising value chain. The survey also shows that the challenges facing them should not be taken lightly. Change is coming, and businesses will have to invest and change radically to get in or to stay in the game. But Accenture believes that the rewards will justify the effort. The long-term future of the advertising business — if we will even be calling it that a decade from now — is bright”
Key Findings can be found here…
